In search of a bar that could meet our lifestyle and nutritional needs, we became frustrated with today’s protein and snack bar landscape. Bars that were higher in protein were mostly loaded with artificial ingredients, fillers, and sugar alcohols, leaving an unpleasant aftertaste. Conversely, the "healthier” whole-food bars were disproportionately high in sugar and carbs, relative to their lower protein content. disproportionately high in sugar and carbs, relative to their lower protein content. So we set out to create a great tasting, nutritionally balanced food bar that addressed the compromises we found ourselves making.